The success of your business depends on how well you can convey your best stories to your potential customers. I was recently on a call with a lady who wanted to throw a Twitter party around her three books. I was giving her all the facts, but none of the glory of a great party.
Gotta sell the sizzle too!
Her voice became flat. A little bored. So I switched tactics and began telling success stories. I told her about one party that had everyone cracking up and how people talked about the party for days after. Her energy picked up and so did mine.
You have stories that you need to share with your people that get them understanding the feelings that you create. Tell these stories again and again. It’s so much better than boring them with the features.
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