Marketing your products and services always comes back to referrals, from the first time you watch your friend play with that cool toy to your friend that showed you how cool an iPhone is. People share what makes them happy.
Your company must figure out how to get your customers to share how cool you are with their friends. The question is how do you do that?
Well, you’ve got to create an experience worth talking about. The best way to do that is to empower your employees to be able to make your customers happy.
Selling your products and services depends on how happy your employees can make the customers. If your employees aren’t engaged with their work they won’t be encouraging each customer to talk to their friends about how awesome you are. Happy employees are the cornerstone of every great marketing program.
That’s what I help you with – developing more engaged employees who deliver amazing customer service.
New Marketing World
I used to hate marketing when I first graduated. I hated helping my company create ads that didn’t convert. We spent $60,000 a year on lousy results.
I kept talking to my boss at the time to focus on creating great customer service, allowing employees to have more freedom to wow the customer. My voice was ignored.
Now the marketing world is changing. There are a lot of small businesses that don’t have large budgets to market their cool stuff. They have to wow the customer, so they get more referrals. The company that can’t do this struggle and die off.
Level Up Your Business
Every business wants to improve sales, but they go about it in the wrong way. They don’t tap into the potential of referral marketing. 65% of your sales are most likely from referrals. Do you have a referral system to make sure that customers are telling their friends about you?
Small Business Coaching
I teach small business owners how to get their employees to give such amazing service that customers keep wanting to come back to buy again and again. The concepts are easy, but take a lot of practice.
You have to implement 3 concepts:
- Encourage growth through career advancement
- Recognize hard work
- Build trust between the managers and employees
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I’ve hated every job I’ve ever had. My voice was never heard. My opinions were ignored, so I stopped trying.
Since 2008 I’ve been helping small business improve their marketing outreach by improving their employee engagement. I’ve been published by Forbes. I was also voted top 100 blogs for women by Forbes.com. Top 50 HR blogs by Evan Carmichael.
If your employees aren’t happy they are taking out on your customers. So help them become happier and more productive, so they give such amazing service that your customers can’t help but tell their friends about your company.
What to learn more contact me or call me at 512-669-5476.